Belvoir Chelmsford resale - A confident transition backed by TPFG support

The resale of Belvoir Chelmsford demonstrates how the strength of The Property Franchise Group (TPFG) and the Belvoir brand enables new franchise owners to step into an established business with confidence, continuity, and a clear platform for growth.

For new owners Ricky Choi and Rachel Siu, the opportunity was immediately compelling. Both share a genuine passion for property and were keen to build a business that combined professional independence with the reassurance of national support.

While they retain the flexibility to manage the business day-to-day, they benefit from comprehensive operational, compliance, legal, marketing, and systems support from head office.

This support enabled them to hit the ground running. Although Belvoir Chelmsford had long been recognised as a strong lettings specialist, Ricky and Rachel were able to launch a sales department within their very first month of ownership, quickly establishing the office as a full-service estate and lettings agency.

Their professional backgrounds bring complementary strengths to the business, further enhanced by the structure and guidance of the franchise model. Ricky spent over two decades as a professional economist, including senior leadership roles such as Chief Economist for a major bank. His deep understanding of market forces and economic trends now informs how the business advises landlords, buyers, and investors in a changing property landscape. Rachel’s experience in the public sector has instilled a strong focus on administration, accountability, and customer service, with particular emphasis on robust compliance and financial oversight, an increasingly vital area as new legislation, including the Renters’ Rights Act, approaches.

As landlords themselves, they also understand the challenges and expectations their clients face. With TPFG and Belvoir providing ongoing legislative updates, compliance frameworks, and training, they are well supported to deliver a professional, transparent, and reliable service.

Maintaining continuity for existing clients was a key priority during the resale.

The ethos of the business remains unchanged: landlords are treated fairly, properties are managed with care and diligence, and clients receive the same high standards of professionalism they have always expected. At the same time, Ricky and Rachel have brought fresh energy and new ideas to further enhance the customer experience.

Looking ahead, they are focused on building on the strong foundations already in place. With the backing of TPFG and Belvoir, they are streamlining processes through technology, investing in staff training and development, and using smarter marketing and data insights to grow market share. The ability to draw on national marketing campaigns, preferred supplier partnerships, and shared best practice from across the franchise network gives them a significant advantage as they scale the business.

Marketing has already been a key area of innovation. The Chelmsford city-centre office, located near the mainline railway station, has been upgraded with digital window displays that showcase properties through high-quality photography and video. This is supported by enhanced vendor and landlord offerings, including professional photography, 360-degree virtual tours, and targeted social media campaigns. These improvements strengthen local brand presence while ensuring clients’ properties stand out in a competitive market.

Being part of the Belvoir network brings clear benefits not only to the franchise owners, but also to their clients. Regular communication from central office, access to specialist expertise across marketing, IT, legal, compliance, and operations, and the collaborative nature of the franchise community mean Ricky and Rachel are never isolated when making decisions. This depth of support translates into confidence and reassurance for landlords and vendors, who know their properties are backed by a national brand with significant scale and experience.

With ambitious plans for the future, Ricky and Rachel want Belvoir Chelmsford to be recognised as one of the most trusted agency brands not only in the city but also across surrounding villages. Their long-term vision includes organic growth and potential acquisitions, supported by the proven TPFG franchise model.

The Belvoir Chelmsford resale is a strong example of how TPFG’s comprehensive support structure enables new franchise owners to take over an established business smoothly, protect existing client relationships, and create a clear pathway for sustainable growth.